IT Industry, Hubei Showroom
The design of electronics industry showroom is often constrained by convention with rigidity. Such design lacks specific and complete presentation of product characteristics and advantages for customers. Exclaim United Corp has cooperated with Lintec and the Dow Chemical Company through professional and mature experience. Exclaim United Corp designs to meet customer demand attentively; understand the processing, principles and other professional advanced technologies before applying design integration to exhibit the progress of products and advantages for the proprietor. Exclaim United Corp is determined to display products by breaking away from traditional framework but to express the enterprise status through boutique concepts.
Exclaim United Corp then sorted product information of the company in 8 months to re-arrange the electronics products previously arranged like medals through façade manifestation in lines, stairs, and hanging concepts. The company products are now treated as decoration for integration into the spatial design with consideration of display methods that could be easily changed. The products are categorized into different regions while each series is injected with explicit colors to enhance identification and break away from the traditional rigidity, which fully exhibits the promising potential of the company for the professionalism and depth defined in traditional electronics industries. The idea of boutique is designed through planar approach to extend into the future technology. An interactive guide between physical and touch-panel interface is used to provide immediate interactive instruction, where the text and figures give their own interpretation of professional technology. Customers will then gain in-depth understanding and acquaintance to the technology of the company.
The creative aspiration of Exclaim United Corp unfolds electronic product design into a world map that explains the economic territories of the company worldwide as well as the establishment of long-term goals. The design team has derived linear totem and signs from the professional depth, conclusion and analysis of the company, exhibiting an unique quality and professional background of the company in the showroom.
